Frequently asked
questions
Answers about setup, privacy, data storage and billing. For step-by-step help, see the guides.
All questions
?What is Customer360?
Customer360 is a website analytics and lead platform. You add one script to your site and get traffic reports, a cookie consent banner, lead capture (popups, spin the wheel, your existing website forms, Google One Tap), short links, heatmaps, session replays and automatic email or WhatsApp follow-ups, all in one dashboard.
?Is Customer360 a Google Analytics (GA4) alternative?
It can be. Customer360 covers the reports most teams open in GA4: sessions, users, channels, pages, events, conversions, funnels and realtime. You don't have to switch on day one, though. Customer360 can load your GA4 tag after consent and show GA4's numbers next to its own, so you can compare the two for a few weeks first.
?Does it help with DPDP, GDPR and CCPA compliance?
The consent banner changes with the visitor's region: opt-in for India (DPDP) and the EU / UK (GDPR), opt-out for US states (CCPA). Optional tags wait for consent, Reject all gets the same weight as Accept all, each choice is kept for 5 years as proof, and Google Consent Mode v2 signals are sent for you. The banner is one part of compliance. How you use the data matters too, so read our DPA and check with your legal advisor.
?Where is my data stored?
Your analytics data is stored in India (Mumbai) by default. Need it in the EU, the US or another country? Connect your own MongoDB database there (on plans that include it), or run the self-hosted edition on your own servers.
?How long does installation take?
Most sites are done in about 5 minutes. You paste one script tag into the site's head. There are guides for WordPress (with a plugin), Shopify, Wix, Webflow, Google Tag Manager, Next.js / React and plain HTML. Your domain verifies itself on the first visit and you'll see the visit in Realtime within seconds.
?Will the script slow down my website?
It shouldn't. The tag loads asynchronously, sends data in small batches, and only pulls in heavier parts like popups or session replay if you've turned them on. Vendor tags such as the Meta Pixel load after the visitor consents.
?I already have GTM, GA4 or the Meta Pixel on my site. Will data be counted twice?
No. Customer360 checks the page before it loads any tag. If GA4 or the Meta Pixel is already in your site's code, Customer360 leaves it alone and only sends its leads and purchases to it. The Integrations page lists the tags it found on your site and flags any that fire before consent.
?Can I see Google Ads, Meta Ads, Search Console and GA4 numbers in Customer360?
Yes. Connect each account once with read-only access. The Marketing insights page then shows spend, clicks, leads and search queries together, refreshed every 6 hours, next to the leads and revenue Customer360 recorded on your site. That gives you an honest cost per lead and return on ad spend.
?Is there a free trial?
Yes. Every new workspace starts on a free trial with the core features switched on. You don't need a card to sign up.
?How do payments work?
Plans are billed monthly or yearly by invoice. Indian businesses get a GST invoice and can pay by bank transfer or UPI. Upgrades are charged pro rata, and you can downgrade or stop the renewal from the Billing page.
?Is my data secure?
Every account gets two-factor login, roles with per-site access, encrypted contact details and secrets, rate limits, strict separation between workspaces and an audit log. We don't store raw IP addresses. Eleserv Softech Pvt Ltd is certified to ISO/IEC 27001 and ISO/IEC 20000-1, and the security page explains what that covers.
?Can I export my data or use it in other tools?
Yes. Any report downloads as CSV, Excel or PDF, and reports can be emailed on a schedule. There's a REST API with scoped keys, and new leads can go to your CRM through HubSpot, Pabbly, Zapier or a signed webhook.
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