A/B test a popup

1. 1Open a popup and go to the A/B test tab.
2. 2Turn on Run an A/B test. Version A is your popup as it is now.
3. 3Add up to 3 variants (B, C, D). Only fill the fields you want to change: empty fields use version A's content.
4. 4Set the traffic split (it must add up to 100%) and save.

Each visitor always sees the same version. The Insights tab compares versions by lead form submissions per view (or button clicks if there is no form), shows the uplift against A, and marks a winner only when the difference is statistically significant (95%) with at least 100 views per version.

Click Use this version to apply the winner for everyone and end the test.