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"Waiting for data" and site statuses

What Not installed, Receiving, Processing, Active and Stale mean.

2 min read
  • Not installed: no hit has arrived yet. Check the snippet and your domain list.
  • Receiving: hits are arriving; realtime works immediately.
  • Processing: some reports need up to 24 hours of data to look meaningful (like GA4).
  • Active: everything is working.
  • Stale: no hits for a while. The script may have been removed, or the site is down.

Tip: Realtime shows visitors from the last 30 minutes, so it is the fastest way to confirm tracking.