Campaigns 360, conversions and attribution
Which campaigns and channels bring leads and revenue: first touch, last touch and per-session views.
3 min read
- Campaigns 360: each campaign's sessions, engagement, leads, conversions and revenue, plus popup / spin / short-link contribution.
- Conversions: conversion events and revenue by channel, device and country.
- Attribution: credits each conversion to the session (and channel) it happened in, and compares first-touch vs last-touch.
Tip: Send conversions from your site with elexy('conversion', { name: 'purchase', value: 499, currency: 'INR', orderId: 'A-1001' }) so revenue appears here.