Read the Overview dashboard
Users, sessions, engagement, conversions and revenue: with comparison to the previous period.
3 min read
- Users: unique visitors (by anonymous browser id).
- Sessions: visits. A session ends after 30 minutes of inactivity.
- Engagement rate: sessions that lasted 10+ seconds, viewed 2+ pages, or converted (the GA4 definition).
- Conversions & revenue: from conversion events you send (e.g. purchases).
Every number shows the change versus the previous period of the same length. Use the date picker (Today, 7 days, 28 days, 90 days or custom) at the top right.
Tip: Bot traffic is filtered out of reports when bot filtering is on in Site settings.