Custom dashboards, retention, paths and segments

Dashboards

1. 1Open Intelligence → Dashboards → New dashboard and pick a template (Marketing, E-commerce, Content) or start blank.
2. 2Click Edit to add, change, reorder or remove widgets: a Number (with the change vs the previous period), a Trend over time, Bars or a Table broken down by channel, campaign, landing page, country, device and more.
3. 3Add filters to a widget: for example only mobile visitors from Google Ads: and choose its size.
4. 4Save. Shared dashboards are visible to everyone who can see the site; switch Shared with the team off to keep one private.

Only the person who created a dashboard, or an admin, can change or delete it.

Explore

• Retention: visitors grouped by the week or month of their first visit (or by the channel they first came from). Each cell shows the share who came back: or converted: in each later period. Great for seeing which channels bring loyal visitors.
• Paths: the most common journeys from the first page, or from any page you choose, up to four steps, including where people leave.
• Compare segments: up to four groups side by side (for example Mobile vs Desktop, or Email vs Paid Search), with the difference from the first group.